I have this weird obsession with people in matching clothes. I don’t know if it stems from my love of symmetry or my intrigue of other people’s psychological states but something about seeing two or more people choosing to wear the same outfit (or variations of said outfit) gives me a thrill. I feel like I’ve witnessed some performance. Like seeing a dog walking on it’s hind legs in the street or a cat walking it’s owner- Something you don’t expect to see that makes you do a double take.
In my years of reading fashion magazines and watching fashion shows I was always under the impression that clothes were a way to express yourself as an individual. Your style should show who you are to the world. I’ll be the first to tell you I’m no fashionista, I don’t set trends like Man Repeller and I’m no expert fashion blogger - but I do like fashion. Yes, I go for comfort generally over what’s the latest avant garde item to own but that doesn’t mean I can’t appreciate a nice dress or the latest handbag by Chloe. So when I see two people (mainly couples) wearing the same t-shirt, jumper, matching sneakers or full blown outfit it just baffles me - I don’t understand what they are trying to say! It’s isn’t just one couple too, it’s multiple. Maybe these couples are trying to make a statement about being a couple - showing the world they are together through a fashion statement. I don’t know if it’s the need for the big statement part the bothers me the most or the lack of individualism but why do they feel the need to do this? I would really love to know this driving force behind it.
I also can’t think of any point in time in previous relationships where I have ever wanted to look the same as my boyfriend. Maybe I missed something along the years that would help me understand but in the meantime I’ll keep being amused by it and playing my own version of Pokemon Go - Match and Go. Gotta catch them all!
Have your say on the matching styles and follow @matchthepair on instagram for more. Excuse the fuzzy shots, it's hard to get a decent photo of matching couples when you are trying to subtly stalk them down the street.