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BRAND OF THE MONTH: OUTDOOR VOICES


Outdoor Voices is the athletic wear brand for the new age and we can't get enough.

While we're on our health kick here at Rug Lane, it made sense to feature one of our favourite active brands this month. Based in Austin, Texas, Outdoor Voices has strong brand ethics that include the use of recycled materials and thoughtful production. Most famous for their crop tops, with a look and feel between American Apparel and Reformation, Outdoor Voices make clothes for sweating in. They play with layers that you can mix and match to suit all seasons or activities. From yoga to football, their pieces span gym-life and general life without falling apart.

The brand sources textiles with sustainability at the forefront, including their sustainably sourced merino wool and recycled polyester made from water bottles. Their other materials aren’t typical nylon mesh either. Their signature collection is rooted in four core fabrics and a tonal palette that will ease into your everyday life. Plus, Outdoor Voices take great care in the selection of their stateside and overseas factory partners, keeping working conditions and ethical practices a forefront priority – what is not to love?! If pulling on a pair of their sweats is making you want to hop, skip, and jump, then they are Doing Things right.

“At Outdoor Voices, our goal is to inspire more people to be active on a daily basis. We believe the future of athletics is not about being there first, but about showing up most often. By eliminating the pressure to perform, we’re building a community of exercisers who approach activity with ease, humor and, delight. We call this Doing Things — and are committed to the highest quality apparel to get you out there.”

—Ty, OV Founder

If you are not in the US any time soon, you can shop Outdoor Voices on their website here

#brandofthemonth #HealthKick #BrandoftheMonth2018