It’s been marked in our calendars here at Rug Lane for months. We're at the start of Fashion Revolution Week 23-29th April 2018. A week dedicated to changing the fashion industry, where you are invited to play a major part.
On 24 April 2013, the Rana Plaza building in Bangladesh collapsed, killing 1,138 people and injuring another 2,500. It is considered to be the deadliest garment factory accident in history, as well as the deadliest accidental structural failure in modern human history. The Rana Plaza factory collapse may have shaken the fashion world and ignited the world’s biggest fashion activism movement for a fairer, safer fashion industry, but there is still a long way to go and not enough has changed. Many of the 75 million people who work in the fashion and textiles industry are subject to exploitation; verbal and physical abuse, working in unsafe conditions, with very little pay. Today, not only people but also the environment suffer because of the way fashion is made, sourced and consumed. This needs to change.
Fashion Revolution Week was born out of the need for change both on a social and environmental level in the fashion industry. As consumers, our questions, voices and shopping habits all have the power to help change things for the better. We are the driver of trends, and every time we buy something, we’re voting with our wallet. When we speak, brands listen. We deserve to know who makes our clothes and under what conditions. Therefore, Fashion Revolution wants to unite the fashion industry and ignite a revolution to radically change the way our clothes are sourced, produced and purchased, so that what the world is dressed in items that are made in a safe, clean and fair way.
Who are the people behind the Fashion Revolution? In actual fact they are a group of people from all around the world who make the fashion industry work. They are people who wear clothes, people who make them, you reading this article and me! To be part of the Fashion Revolution movement is to be a 'pro-fashion protester' because if you love fashion you want to see it become a force for good. To celebrate fashion as a positive influence you should scrutinise the industry practices and raise awareness of the fashion industry’s most pressing issues. Since Fashion Revolution started, people from all over the world have used their voice and their power to tell brands that things must change. And it’s working. The industry is starting to change. More brands are being open about where their clothes are made. More manufacturers are making their factories safer. More producers are being seen and heard. But the story is far from over. The Fashion Revolution movement is only just getting started. The movement will not stop until every garment worker who makes the clothes we love is seen, heard, paid properly and working in safe conditions.
This week is Fashion Revolution Week, falling on the anniversary of the Rana Plaza factory collapse, it involves the annual #whomademyclothes campaign. The campaign encourages as many people as possible to join the Fashion Revolution by asking brands and retailers #whomademyclothes including other initiatives to encourage a positive change in fashion. Your voice does make a difference. So this year, help make it bigger and bolder than ever before. Here are 7 different ways (including the hashtag movement) during the 7 days of Fashion Revolution Week, that you can be part of the biggest global movement campaigning for a fairer, safer, fashion industry …
1. Ask #whomademyclothes
Be curious! Take a photo of your clothing label and ask the brand/retailer #whomademyclothes? When you speak, brands listen, so use your voice. 2. Sign the Fashion Revolution Manifesto
During the 7 days Fashion Revolution will be launching a 10-point Manifesto with a strong message demanding radical revolutionary change for the fashion industry. They will invite you to sign your name and share their vision for a better fashion industry. 3. Write a postcard to a policymaker
Your voice matters, use it! Write a postcard to a policymaker and ask them what they’re doing to create a fairer, safer, cleaner more transparent fashion industry. 4. Create a love story
Take a stand against disposable fashion and create a love story about an item of clothing you cherish and will never throw away! 5. Try a #Haulternative
Take part in our #haulternative challenge and update your wardrobe without buying new clothes. Choose from vintage, 2nd-hand, clothes-swapping, DIY and more! 6. Go to an event
Check out Fashion Revolution’s online calendar for events happening near you, from workshops to film screenings, catwalks and panel discussions. Or why not put on your own event? 7. Donate
To continue to grow Fashion Revolution as a global movement for change, Fashion Revolution needs your financial support. Please donate to help them keep going from strength to strength.
As well as small actions you can take on your own, there are hundreds of events happening worldwide including in Australia and Hong Kong — this year looks set to be bigger than ever before! From creative workshops to film screenings, catwalks and thought-provoking panel discussions, be part of the global movement. Here are some of the events happening in Australia and Hong Kong and China
So, what are you waiting for …spread the word! Tell your friends and family about Fashion Revolution Week and to help make this year's campaign their strongest and loudest yet.
You can find out more about the Fashion Revolution organisation and find plenty of handy materials on their website here